Digital Wayfinding
In this project, we were asked by a major retailer to design a digital solution for product wayfinding for their NYC flagship store. The store itself is 12 floors, has 6 restaurants, and 1,000 of designers, customers can shop for. Working in a team, we generated mockups, did observational studies, usability tests, and visual designs, all the while working closely with our client to ensure success. From there we monitored KPIs through GTM and Google Analytics to monitor usage and user value.
